Yella-Painted Company Stations
The following are a representation of the impact of chain stores; which have the resources to undermine small businesses and their owners:
“Well, I don’ know what the country’s comin’ to. I jus’ don’t know. Here’s me tryin’ to get along, too. Think any them big new cars stop here? No, sir! They go on to them yella-painted company stations in town.” (Grapes of Wrath, p.110)
A considerable amount of institutions were emerging at this time, so many of these corporate brands were competing for the public's attention.
Here are two examples of commercials that featured Esso Gasoline, a company founded in 1912:
https://www.youtube.com/watch?v=sK4RETQIOKY
https://www.youtube.com/watch?v=RsnJQXgfrME