Dublin Core
Title
Maybelline Cream Mascara Advertisement, 1936
Description
During the 1930s, Maybelline produced mascara which was extremely popular (enough so to allow the company not only to survive but to expand to Canada and Europe) and extremely affordable.
It's interesting to note that in this advertisement, the product's ease of application ("no water needed"), availability at "all leaded ten cents stores," and "generous introductory size." To me, this indicates that by the time the Great Depression was well underway, Maybelline and many other corporations were honing in on their target demographic's desire for convenience and low prices. One can easily imagine that while sales at department stores might have plummeted, sales at ten cent stores would have only improved with the passing of each family in search of a new life.
I also find it worth mentioning that they have written the word "natural" in all caps when describing the mascara's positive attributes, which points to a marked difference from the heavily painted makeup look which boomed in popularity during the prosperous 1920s.
It's interesting to note that in this advertisement, the product's ease of application ("no water needed"), availability at "all leaded ten cents stores," and "generous introductory size." To me, this indicates that by the time the Great Depression was well underway, Maybelline and many other corporations were honing in on their target demographic's desire for convenience and low prices. One can easily imagine that while sales at department stores might have plummeted, sales at ten cent stores would have only improved with the passing of each family in search of a new life.
I also find it worth mentioning that they have written the word "natural" in all caps when describing the mascara's positive attributes, which points to a marked difference from the heavily painted makeup look which boomed in popularity during the prosperous 1920s.
Source
Maybelline
Date
1936